About

About

The secret of great brand design? Passion.

I first fell for food and drink branding when I was 13, and that fascination drives every new project I take on today. Here’s my story so far.

About me

About me

Hi, I'm Poppy…

Hi, I'm Poppy…

I’m a brand and packaging designer specialising in food and drink products. My focus is on creating clear, distinctive identities.

I’m a brand and packaging designer specialising in food and drink products. My focus is on creating clear, distinctive identities.

My approach is highly collaborative. Together, we’ll crystallise all your hard work into bold, bright branding that gives shoppers a split-second “Yes!” on the shelves.

My approach is highly collaborative. Together, we’ll crystallise all your hard work into bold, bright branding that gives shoppers a split-second “Yes!” on the shelves.

A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.
A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.
A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.
A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.
A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.
A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.

My Story

My Story

How it all began

How it all began

Working in a food shop as a teenager opened my eyes to the power of great design in food and drink packaging

Working in a food shop as a teenager opened my eyes to the power of great design in food and drink packaging

Why did this brand have ten times more shelf appeal than that one? I was hooked. I set out on a path to explore the world of branding through online courses, mentors, and college.

Why did this brand have ten times more shelf appeal than that one? I was hooked. I set out on a path to explore the world of branding through online courses, mentors, and college.

About me

About me

Today, tomorrow and beyond

Today, tomorrow and beyond

I decided to go freelance in 2024 so I could focus on food and drink clients exclusively. I work on just one or two projects at a time – because that leads to better results.

I decided to go freelance in 2024 so I could focus on food and drink clients exclusively. I work on just one or two projects at a time – because that leads to better results.

My goal is as clear today as when I first started: helping founders tap into the story behind their product and turn it into a brand that truly resonates.

My goal is as clear today as when I first started: helping founders tap into the story behind their product and turn it into a brand that truly resonates.

A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.
A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.
A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.

Lets

get

your

brand

ready

for

its

big

moment!

Whether you’re flying solo, part of a small team or growing an established brand, I can’t wait to hear your story.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.

Lets

get

your

brand

ready

for

its

big

moment!

Whether you’re flying solo, part of a small team or growing an established brand, I can’t wait to hear your story.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.

Lets

get

your

brand

ready

for

its

big

moment!

Whether you’re flying solo, part of a small team or growing an established brand, I can’t wait to hear your story.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.