Bake Today
Bake Today is a pancake making kit for families with young children.
CHALLENGE AND GOALS
Bake Today was one of my early passion projects, created to push my skills and explore the power of storytelling in design. The goal was to fully understand the brand’s story and learn how to identify key details that could guide strategic design decisions. Designed for families with young children, the messy and playful nature of kids became the core narrative, which needed to be expressed in a considered, refined way to reflect the product’s higher price point.
THE OUTCOME
The final design weaves this story throughout, most clearly in the logo, where a mix of uppercase and lowercase letters creates a sense of disorganisation and playfulness. This bouncy, energetic feel carries across the identity, balanced with refined typography and a structured layout. The result is a design that feels fun yet premium, accurately reflecting where the product sits within the market.
THEIR DELIVERABLES
Brand strategy
2x Creative direction
Logo Suite
Colour palette
Font selection
Brand graphics
Pouch packaging
3D visualisations
Brand guidelines
Brand sheet















