Case study

Bake Today

A close-up of dark, black roses with soft petals, creating an elegant and moody floral arrangement.

Bake Today is a pancake making kit for families with young children.

CHALLENGE AND GOALS

Bake Today was one of my early passion projects, created to push my skills and explore the power of storytelling in design. The goal was to fully understand the brand’s story and learn how to identify key details that could guide strategic design decisions. Designed for families with young children, the messy and playful nature of kids became the core narrative, which needed to be expressed in a considered, refined way to reflect the product’s higher price point.

THE OUTCOME

The final design weaves this story throughout, most clearly in the logo, where a mix of uppercase and lowercase letters creates a sense of disorganisation and playfulness. This bouncy, energetic feel carries across the identity, balanced with refined typography and a structured layout. The result is a design that feels fun yet premium, accurately reflecting where the product sits within the market.