Chocoat

CHALLENGE AND GOALS

Chocoat is a passion project I worked on in my free time, created to develop my storytelling skills through design. I wanted to explore how a single, clear concept could be threaded through every visual element to create emotion, story and a genuine connection with the target customer. The challenge was to show that something delicious can fit naturally into everyday life. Indulgent, but without guilt, compromise or sacrificing flavour.

THE OUTCOME

Every aspect of the design ties back to the core concept of feel-good indulgence. This shows up first in the logo, where smooth forms meet a playful layout, reflecting clean ingredients alongside exciting flavour. A grass-like shape behind the calorie count reinforces the fresh, good-for-you message, while scattered chocolate and oat elements add a sense of fun and celebration. The colour palette is pulled directly from nature, with blues and greens hinting at authenticity and balance. Together, these elements create a brand that tells its story clearly and beautifully.

THEIR DELIVERABLES

• Brand strategy

• Creative direction

• Colour palette

• Font selection

• Brand imagery

• Bar packaging (x3 flavours)

• Box packaging (x3 flavours)

• 3D visualisations

• Brand guidelines