Numood

CHALLENGE AND GOALS

After diving deep into the product and shaping a clear strategy and creative direction, the challenge became clear: how do we position this as the go-to kratom drink for people looking for a natural boost in mood and energy — anytime, anywhere? The goal was to create a visual identity that stayed true to the product and its story, clearly communicating clean ingredients, natural energy and focus, without overcomplicating the message.

THE OUTCOME

The final design takes a fresh approach in a market dominated by heritage-led and outdated aesthetics. Instead of leaning on traditional cues, modern fruit graphics were created to represent each flavour, clearly signalling both taste and natural ingredients. A subtle leaf is formed in the negative space where the ‘m’ flows into the ‘o’ of the logo, quietly referencing the product’s roots without tipping into cliché. The result is a brand that feels clean, contemporary and confident — perfectly at home in the modern drinks space.

THEIR DELIVERABLES

• Brand strategy

• 2x Creative direction

• Logo Suite

• Colour palette

• Font selection

• Brand graphics

• Can design (x4 flavours)

• 3D visualisations

• Brand guidelines

• Brand sheet