Case study

Biome Box

Biome Box is a collection of gut health shots made to reintroduce modern bodies to the wild.

CHALLENGE AND GOALS

After diving into the brand and fully understanding the story, the challenge became clear: how do we make the brand feel wild? “Wild” is a word that kept coming up because it sits at the core of what the brand stands for. The goal was to create an identity that felt immersive, as if nature had naturally taken over the space. We wanted the brand to feel rooted within an ecosystem, untamed and full of life, while capturing the spirit of wilderness in a way that told the story authentically.

THE OUTCOME

The final identity captures the essence of “rewild yourself.” The logo sits at the centre of the design, built with a natural serif style, uneven linework and botanical elements (branches and leaves) to create the sense that nature is slowly reclaiming the space. This approach extends across the wider packaging, where layered illustrations and textures make the brand feel immersive and alive. The result is a brand that feels like you’re stepping directly into the wild.