Case study

Triad

A close-up view of dark green leaves, creating a lush, textured background with subtle variations in color.

Triad is a premium functional drink brand combining energy, protein, and focus.

CHALLENGE AND GOALS

Triad is a brand built around discipline, intentional living and peak performance. It speaks to an individual who feels locked in, sharp and ready to do whatever it takes. The challenge was creating a visual identity that genuinely resonates with this mindset. The direction needed to feel focused, uncompromising and direct — this isn’t a soft brand, it’s tough, honest and real.

THE OUTCOME

The final design leans into sharp visuals and a black and white palette to create clarity and eliminate distraction, with flavour colours used sparingly to signal energy. The logo is bold, all caps and completely stripped back, reflecting strength and a no-excuses attitude. The packaging follows a minimal layout, layered with gritty textures and subtle diagonal lines that point upwards, symbolising progress, growth and the drive to level up. The result is a powerful identity that radiates focus and intensity the moment it’s in the hands of the audience.

THEIR DELIVERABLES

Brand strategy
2x Creative direction
Logo Suite
Colour palette
Font selection
Brand graphics
Can Design (x3 flavours)
3D visualisations
Brand guidelines
Brand sheet

“Branding can feel like throwing darts blindfolded and hoping to hit a bullseye; it’s challenging, tedious, and often draining. But Poppy’s patience, creativity, and support made the process so much easier. Even when I wasn’t sure what direction I wanted to take, she managed to take the scattered ideas I threw at the dartboard and turn them into designs I genuinely loved.”